Deirdre is a very experienced designer who has delivered great creative for the SuperValu brand over the last number of years. Deirdre understands brands and has the ability to crack the most challenging of briefs. In the recent past Deirdre delivered an exceptional campaign for the SuperValu Electric Ireland Partnership. The brief was complex as it involved the coming together of two very different brands. At its core the brief had a huge challenge to deliver a clear and simple savings message to the consumer. Deirdre demonstrated her ability to think strategically and still deliver creatively. The clarity of communications delivered in my view is a significant contributor to the success of the partnership.
LOYALTY BRAND MANAGER, MUSGRAVE RETAIL PARTNERS IRELAND
I have worked with Deirdre for a number of years and her work is driven by creativity, style & practicality in equal measures. Through her dedication and work ethic, I am always confident of presenting my product in a positive, engaging and distinctive manner.
DIRECTOR OF MARKETING FOTA ISLAND RESORT
We asked Deirdre to coordinate our on and off-line presences, tying in digital marketing with retail signage and print material, and were delighted with the striking, modern take that works across all media.
Deirdre listens to and absorbs every detail thrown at her, and utilises her considerable design talent to fulfil the brief. Most impressively of all, she bought into the passion we had for our brand and the values that surround it. I’d highly recommend Deirdre to any business and she’s a pleasure to work with.
CHIEF TASTER, CURIOUS TASTER
Deirdre and her business Chapter recently re-branded our SuperValu Loyalty Scheme – Real Rewards. Deirdre understood the brief from day one, and proceeded to deliver a really well thought through and well designed set of guidelines, that were perfectly fitting for our brand, and what we wanted to achieve. Deirdre and her brand design business are really easy to work with, and listen intently to what the client wants to achieve. Chapter move forward with pace, while ensuring the quality and creativity of the work is never compromised. Chapter is a real jewel in the design world in Cork, and are one to watch.
HEAD OF LOYALTY, MUSGRAVE RETAIL PARTNERS IRELAND